Brand Strategy
Positioning, messaging and direction, set before any design.
- Positioning
- Key messaging
- Brand direction
ExpertiseBrand strategy and identity services.
Brand Strategy, Identity Strategy, Numerology and Naming: the thinking that shapes how your brand is seen.
Identity Strategy at Sirioos
The foundation every identity stands on.
Strategy is where every Sirioos project begins. We define who you are, who you serve and the place in your market that belongs to you, so every design choice rests on a clear direction.
Identity Strategy
Sixteen motivational factors that show how you act, choose and decide.
- Identity Strategy
- Sixteen motivational factors profile
- Insights applied to your positioning
Numerology
Reads the vibration of a brand name, letter by letter, as a number.
- Numerology: Brand Name Vibration Analysis
- Letter by letter number reading
- Name review against your positioning
Naming
A distinctive name built on your positioning, with Numerology on the shortlist.
- Naming, on request with any project
- Name shortlist built on your positioning
- Numerology on the shortlist
From the portfolio · Rebranding
Tony Durante
Tony Durante LLC helps entrepreneurs abroad open and run a US company, with LLC formation, banking, tax returns and ongoing compliance. Tony is a Public Notary, Tax Preparer and Certified Acceptance Agent. The firm needed a rebrand to present its expertise with more clarity and authority to an international clientele, building on its existing identity. A logo restyle and a consistent visual identity now carry the brand across every touchpoint.
LocationLargo, Florida
What we didRebranding, Logo restyle, Brand and visual identity, Creative direction
Identity strategy questions.
What is a brand strategy?
A brand strategy is the direction behind every brand choice: who you are, who you serve, where you stand in your market and what you say.
Is there a faster strategy option?
The Identity Sprint sets clear positioning and key messages.
What is the identity strategy workshop?
An identity strategy workshop built around sixteen motivational factors, developed with the support of the University of Luxembourg.
Mercury · Brand Foundation
Start with strategy.
Mercury is pure strategy: positioning, identity strategy, Numerology and key messaging.
If your business has grown but your message still sounds like everyone else’s, new visuals alone will not fix it. Mercury defines who you serve, why they should choose you and what you say, before you invest in a logo or a website. Every later design choice then follows a clear direction instead of personal taste.
$3,500
Your Sprint fee is fully credited toward Mercury when you sign within 30 days.
Led by Cris Barbarino · O-1 Extraordinary Ability in Branding