Brand identity for companies and personal brandsWhat an identity agency does, and why it starts with you.
Brand Self Check · free
The identity gap
Your value is higher than what the market sees.
The identity gap is the distance between the business you have built and the way clients perceive it. Closing it lets your brand show its true level.
The Brand Self Check measures your gap, free.
- What the market seesthe lit side of the planet
- Who you arethe whole planet, light and shadow
- The identity gapthe terminator, where the light ends
What does the identity gap cost?
They look smaller than they are.
A prospect sees the logo, visits the site and decides in silence.
They compete on price.
A premium identity moves the conversation to value.
They attract the wrong clients.
An identity aligned with the ideal client draws in the right ones.
Identity first
Identity comes first. Branding is its expression.
We start from who you are. Then we give it a form the market can see, trust and choose.
Set your positioning and key messages first.
Two kinds of identity
Which identity are you building?
The Starlight Method
How is a brand identity built?
Phase I
Identity Discovery
Origins, values and ambitions.
Phase II
Strategy & Positioning
Market, target, naming, identity strategy and numerology.
Phase III
Story & Messaging
Story, promise and voice.
Phase IV
Signature Design
Visual direction, concept and logo.
Phase V
Visual Identity
Colours, typography, imagery and applications.
Phase VI
Brand Guidelines
Rules, assets and handover.
Phase VII
Digital Blueprint
Goals, journeys, content, sitemap and wireframes.
Phase VIII
Web Design
A custom desktop and mobile interface.
Phase IX
Build & Launch
Development, CMS, tests, training and website launch.
Every phase, what it delivers and how long it takes.
“Knowing who you are is the foundation of everything else. Your brand, your business, your decisions. It all starts there.”
Brand identity questions.
What is personal brand identity?
A personal brand identity gives founders, consultants and professionals a clear, recognizable presence built on who they are.
Can Sirioos create a new business name?
Yes. Naming is part of Phase II, Strategy & Positioning, of the Starlight Method.
What does a brand identity include?
Brand strategy, positioning, a logo system, color, typography, a visual language and brand guidelines.
Your question, answered by Cris.
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