MercuryThe brand foundation package.
For established businesses that need a clear, strong foundation.
What it is
What is Mercury?
Mercury is the Sirioos brand foundation, built as pure strategy: discovery, positioning, identity strategy, Numerology and key messaging, gathered in the Supernova strategy brief.
It starts with a brand discovery session and a market and competitor analysis, then defines your positioning, your brand personality and the messages that carry it.
The result is a clear direction your whole team can use: every later choice, from the name to the logo to the website, rests on the same strategy.
Who it is for
Established businesses.
For companies that need a clear, strong foundation.
Deliverables
What does Mercury include?
- Brand discovery session
- Brand positioning and strategy
- Identity Strategy
- Numerology: Brand Name Vibration Analysis
- Brand personality and key messaging
- Market and competitor analysis
- Supernova strategy brief
The Starlight Method
9 phases. One direction.
Sirius lights phases I to III — strategy, from discovery to messaging.
- Phase IIdentity Discovery
- Phase IIStrategy & Positioning
- Phase IIIStory & Messaging
- Phase IVSignature Design
- Phase VVisual Identity
- Phase VIBrand Guidelines
- Phase VIIDigital Blueprint
- Phase VIIIWeb Design
- Phase IXBuild & Launch
How it works
How does Mercury work?
Phase I
Identity Discovery
The brand discovery session.
Phase II
Strategy & Positioning
Identity strategy, Numerology and the market analysis, gathered in the Supernova strategy brief.
Phase III
Story & Messaging
Brand personality and key messages.
From the portfolio · Professional services
Love & Company CPAs
Love & Company CPAs is a full service accounting firm. It helps individuals and small businesses with tax preparation and planning, bookkeeping, payroll and IRS representation. The firm needed a rebrand to give its long standing service a more modern and trustworthy presence, building on its existing identity. The work centered on a logo restyle and a visual identity that keeps every material consistent.
LocationSt. Petersburg, Florida
What we didRebranding, Logo restyle, Brand and visual identity, Creative direction
Mercury · Brand Foundation
Set the foundation of your brand.
Pure strategy: positioning, identity strategy, Numerology and key messaging.
$3,500
Your Sprint fee is fully credited toward Mercury when you sign within 30 days.
Led by Cris Barbarino · O-1 Extraordinary Ability in Branding
Mercury · Brand Foundation questions.
What does Mercury include?
Pure strategy: brand discovery, positioning, identity strategy, Numerology, brand personality and key messaging, gathered in the Supernova strategy brief.
How do Mercury and Venus compare?
Mercury, $3,500, is pure strategy: positioning, identity strategy, Numerology and key messaging. Venus, $9,800, owns the visual identity: logo system, color, typography, corporate identity, mockups and comprehensive guidelines, built on that strategy.
What comes after Mercury?
Venus turns your strategy into a logo and a full visual identity. Jupiter adds the custom website, so strategy, identity and website become one system.