Our brand strategy process in 9 phasesThe Starlight Method
The Sirioos process that turns who you are into a brand the world can see.
Before the project
A clear first read, complimentary.
Brand Self Check
FreeNebulosa
By invitationBrand Analysis
Free, presented liveAgreement
Your path, confirmedThe Starlight Method
9 phases. One direction.
Choose a planet. Sirius lights the path.
- Phase IIdentity Discovery
- Phase IIStrategy & Positioning
- Phase IIIStory & Messaging
- Phase IVSignature Design
- Phase VVisual Identity
- Phase VIBrand Guidelines
- Phase VIIDigital Blueprint
- Phase VIIIWeb Design
- Phase IXBuild & Launch
The Starlight Method, phase by phase
What happens in each phase?
Phase I
Identity Discovery
Origins, values and ambitions.
- Nebulosa session
- Founder and team interviews
- Identity synthesis
Phase II
Strategy & Positioning
Market, target, naming, identity strategy and numerology.
- Market, target and positioning
- Naming, identity strategy and numerology
- Supernova strategy brief
Phase III
Story & Messaging
Story, promise and voice.
- Brand narrative and promise
- Key messages
- Tone of voice and copy direction
Phase IV
Signature Design
Visual direction, concept and logo.
- Constellation Brief
- Visual direction and concept
- Logo system
Phase V
Visual Identity
Colours, typography, imagery and applications.
- Colour and typography systems
- Visual language and imagery
- Brand applications
Phase VI
Brand Guidelines
Rules, assets and handover.
- Brand guidelines
- Final files and assets
- Team handover
Phase VII
Digital Blueprint
Goals, journeys, content, sitemap and wireframes.
- Website goals and user journeys
- Content and sitemap
- Wireframes
Phase VIII
Web Design
A custom desktop and mobile interface.
- Custom interface design
- Responsive desktop and mobile layouts
- UI components
Phase IX
Build & Launch
Development, CMS, tests, training and website launch.
- Development and CMS
- Testing and training
- Website launch
Clear from the first step
What is free, what is included.
“We build a brand that lasts, designed for always.”
Starlight Method questions.
What is the Starlight Method?
The Starlight Method is the Sirioos brand strategy process: 9 phases, from Identity Discovery to Build & Launch. After Venus or Jupiter, Sirius continues with ongoing creative direction.
How long does the Starlight Method take?
Venus, the full identity, takes about six weeks. Jupiter, the complete path with the website, takes 12 to 16 weeks.
Where does the website fit?
Phases VII–IX cover Digital Blueprint, Web Design and Build & Launch within Jupiter. Sirioos designs websites only within Jupiter, on the strategy and identity built together.
Next step